Management Volume 5 Special Issue 4 March 2018

March 2018 – ISSN: 2321-4643

Customer Purchase Satisfaction and Loyalty Levels of Home Appliances Products in Hypermarkets
S Vijayalakshmi
Small is Beautiful but Big is Always Powerful
S Gayathry
Problems and Prospects in Digital Marketing of Agricultural Products
M Suguna, M Jayanthi
Factors Affecting Purchase Decision of Men’s Shirts in Showrooms- A Study
E T Evangeline
Green Marketing
R Uma, B Yogeswari
Indian Organic Food Market Strategy to Overcome its Global Crisis
A Jayakumar, C M Ezhilvani
Challenges Faced by Disabled Entrepreneurs and their Constitutional Framework
M Suguna, K Rasika
Influence of Eco Labels on Consumers’ Purchase Intention: An Empirical Study Conducted in Kolkata
Debarun Chakraborty
Case Study – Ola Cabs
Geeta Kesavaraj
Green Marketing Practices of Banks: A Perspective on Awareness, Use and Problems of Customers
D Hepzibah Vinsyah Jeyaseeli
Challenges and Opportunities of E-Knowledge Management System
R Mary Geetham
Mobile Wallet towards Cashless Payment in India: Challenges and Opportunities
R Kavitha, R Rajeswari
Impact of Green Advertising and Consumers Attitude on Purchasing Green Products
A Jayakumar, A Kiruthiga
A Conceptual Study on ERP in MIS Development
S Arul Krishnan, G Gayathri
A Study on Balancing Creativity and Ethics by Advertisers in the Advertising Industry
A Joy
Talent Management
D Abirami
Impact of Motivation on Buying Behaviour of Credit Card Users
R Kumudhini
Online Buying Behavior (A Study with Reference to Salem City)
A Elangovan, A Deepa
A Study on Perception of Employees towards Training and Development Practices – A Tool for Performance Improvement with Reference to Automobile Firms
D Kotteswaran, R Kamala Saranya
Empirical Study on Competency Mapping of Employees Heavy Engineering Industries at Chennai
G Manickam
A Study on the Impact of Time Management on the Teaching Fraternity
U Amaleshwari, K R Kolammal
Transfiguration of Currency –From Barter to Block Chain
Anuradha, Nanthiga
The Oblique Impact of Human Resource Management Practices on Behavioral Intention
P Iyswarya
Women Owned Business : Issues and Challenges Faced by Female Entrepreneurs in Tamilnadu
P Jayalakshmi
A Study on Enterprise Resource Planning (ERP) Usage in Various Industries in Tamilnadu
N Zabina
A Study on Edible Oil Market with Special Reference to Cold Pressed Oil
J Srilekha
The Role of Health Care in Today’s Economy – A Review
T Selvankumar
An Overview- Tribal Women’s Health Care and Agriculture Related Problems in Namakkal Kolli Hills
S Umamaheswari
An Integrative Review of Sensory Marketing and Positioning on Consumer Behaviour
K Prabhakar Rajkumar, Mareena Abraham
A Multidimensional Study of Consumer Shopping Behaviour in Malls
H Moideen Batcha, R Harsha Priyaa, G Gopinath
Green Marketing for Sustainable Development
S Saravana Mahesan, R Diviya Devi, G Karthick
The Role of Virtual Reality and Augmented Reality – In Contemporary Business
T Sirisha, S Jayashree, S Suraj
Impact of the Digital India Program on Technology Transformation within the Indian Economic Scenario
K Prabhakar Rajkumar, K Pagavathi
A Conceptual Review – Training Effectiveness in Hospital Industry
U Illangovan
A Study on Stress Among 8th – 12th std. School Teachers in Selected Schools in Salem
K Vidhya
Customer Satisfaction in Hotel Industry
K Suresh
A Study on Information and Communication Technology (ICT) practices of District Central Co-operative Banks (DCCBs) in Tamilnadu
K Munusamy
An Empirical Study on the Level of the Occupational Stress and Job satisfaction of Primary School Teachers of Government & Private Sectors
K A Harish, B JeyaPrabha
A Study on the Brand Perception with Special Reference to Patanjali Products
B Jeyaprabha, P Pragathi, S Priyanka
Impact of Demonetisation on Micro, Small and Medium Scale (MSME) Women Entrepreneurs – Kanchipuram District
T Sirisha
Chennai Motorcycle Riders Awareness and Perception towards Wearing Helmet
K Ravishankar, K Hari Venkatesh
Corporate Social Responsibility Thoughts and Perspectives towards Sustainable Global Economy
M Prabhakaran
A Study on the Customer Insight towards Advertising Practices in HDFC Standard Life Insurance Company Limited
J Sridevi, M Thiagarajan
A Study on Feedback on Choice based System for Mathematics Subject in Engineering Colleges
N Bhuvana Devi
A Study on Stress among Nurses Working in Private Hospitals in the Semi-Urban Areas
M Thiagarajan, J Sridevi
Non-Performing Assets of Indian Commercial Banks
E Seenivasan
Customer Perception and Brand Awareness on Sportswear in Specific Reference with Nike
P Saranya, J Thilagavathy Deve, S Udaya Malar, S Sherley Lithiya
Creating Awareness Regarding Stress Due To Harassement in Work Place with Special Reference to Women Employees
M Thiagarajan, J Sridevi
Employee Experience and its influence on Employee Engagement – With Reference to Innovative Tech Companies in Chennai
Tabitha Durai, Rachel King
A Study on Marketing Cartoon and Its Impact on Consumer Behaviour
Geeta Kesavaraj, C Immaculate Priya
Challenges Encountered by HR Professionals in Corporate Companies
Tabitha Durai, G Agatha Judith Caroline
Social Media and Its Impact on College & School Students
B Jeya Prabha, N Arunagiri
A Study on Better HR Practices in IT Industry
R Murali
Talent Management
K Kala, R Sathya Aarthi
A Study on Retail Industry in India
N Vijayakumar
A Study on Impact of Direct Tax Reforms in India
A Jayakumar, K Beemabai
Rural Marketing in India: Challenges and Opportunities
Geeta Kesavaraj, B S Ravi Chandra
Rural Marketing Communications – Opportunities & Challenges
S Mahalingam
An Empherical Study of the Impact of Training on the Performance of Private Industrial Security Personnel
V Rangarajan
The Role of the Corporate HR Function in Global Talent Management
Sai Chandu. Kandati
Emerging Trends in Marketing of Financial Services in India
G Nedumaran, M Baladevi