Corporate Communication

₹250.00

Description

Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. For businesses, the focus has shifted from merely building relationships to achieving accuracy in transmission and reception of the message in order to attain their organizational objectives. The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. The book contains of 5 well structured chapters. All care has been taken to present the themes in a lucid, easy and understandable language.