The value of corporate communication, particularly in business situations, cannot be overemphasized. It is the bedrock on which all important organizational functions are based. It facilitates interaction at personal, interpersonal, and team levels for the fulfillment of organizational goals and objectives.
Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. For businesses, the focus has shifted from merely building relationships to achieving accuracy in transmission. And the reception of the message in order to attain their organizational objectives.
The corporate communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. Sincere efforts have been taken in explaining the theories. Also, the book contains of 5 well structured chapters. All care has been taken to present the themes in a lucid, easy and understandable language.
Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium. Likewise, the sender and the receiver understand the message in the common sense, that is, they develop common understanding of the message. The word communication is derived from the Latin word ‘communicare’, which means to share, impart, participate, exchange, and transmit or to make common. It emphasizes on sharing common information, ideas and messages. It is not merely issuing orders and instructions.